An empty office with a white desk, a black ergonomic chair, and light patterns from blinds on the wall.

the little giants foundry

where small businesses become mighty.

For the ones doing everything, we take care of everything else.

Starting your own business takes nerves of steel. When it’s just you, building your dream can be lonely, daunting, and often perplexing endeavour. You find yourself having to become an expert at everything unrelated to what it is you are offering.

It’s times like these where a little help goes a long way.

The Little Giants Foundry is the invisible backend of your front facing brilliance. We help you build the architecture and scaffold, a key element of every great venture.

From logos to websites, brand and marketing strategies, business plans to copywriting — our foundry is where we tease out the vision and values behind your passion, thinking big for your little venture and help you forge the bones of your business — building a solid foundation from where you will launch with confidence.

how i help

Pink neon sign on a brick wall reads, 'SAME SAME BUT DIFFERENT' in a dimly lit room.

  • Having the conversations that gets to the core of your hopes and dreams. We’ll explore your why, the what and the how.

  • As an owner-entrepreneur, one of the key steps that falls through the cracks is strategy development. In our eagerness to get to market quickly, the focus is on the individual actions we can take to make that happen, resulting in ad hoc decisions that do not build.

  • The most well-known companies are known because they have taken the time to understand themselves — what they stand for, what value they bring, how they will communicate that.

  • Help you develop ideas and strategies to market your business. With experience working for some of the top PR and advertising companies, I can bring big ideas and best practices to your small business.

  • For every event you plan, your target audience should be taken on a journey, giving them an experience they will remember. I can help you develop ideas, plan and execute an unforgettable experience.

  • Design of website and content that is on target, on brand, on message, and unmistkenably you (or who you want to be, of course!)

  • Great ideas are born from collaboration. That’s hard to do as a solo entrepreneur. I am a purveyor of so many ideas and can help you brainstorm your way to solutions aligned with your company’s values and your vision.

  • Having a great story is one of the most effective ways to get audience engagement. I’ll help you develop and write the stories you want to share.

  • It can be lonely and sometimes disheartening when you’re trying to get your idea off the ground. I’m here to actively listen, consult, share and be your cheering squad. Team You!

  • "If you get the chance to work with Lucinda, don't fuck around. Just take it. She is hugely talented across many areas, and is a true asset to anyone wanting to build something they can be proud of."

    Charlton Strickland, Founder, Strickland & Partners, and Charlie’s Windows.

  • Lucinda is the brainchild behind Mandarin for Munchkins, our first programme launched under our collaboration. It is by far the most wellknown programme under yifan mandarin in the last 10 years...her most brilliant marketing idea has to be her monthly column in the then very popular parenting magazine, playtimes, where as my ghost writer, she shared interesting stories that happened in Yifan in the most humorous ways. That helped us grow a huge fan base amongst expatriate mothers in hong kong. I admire Lucinda's cretive flair and her business acumen, as well as her strong corporate administrative skills and discipline. Now that's a combination that's hard to come by, don't you think?

    —Kate Zhou, Founder & Owner , Yifan Mandarin

  • "If you need someone who can bridge the gap between design and business strategy, Lucinda is the person you want. She is reliable, creative, and truly invested in your success. I highly reommend. "

    —Jo-Lynne Oliver, Founder, Little Rays & Studio Aslan

  • "From the outset, Lucinda demonstrated an exceptional ability to understand not just the technical aspects but also the essence of my business...skillfully translating that understanding into a vision and ultimately a web representation that truly represents me and my brand. I wholeheartedly recommend Lucinda for her professionalism, understanding, and ability to craft a message that resonates deeply with the essence of any business."

    —Gido van der Geest, Executive Coach

  • "Lucinda has been instrumental in shaping our branding and website, as well as supporting several other brnding projects for associations I've been involved with. She demonstrates a rare blend of professionalism, intelligence, a keen sense of aesthetics, and remarkable efficiency. ..she consistently exceeded expectation. I highly recommend her without reservations."

    Brenda Kang, Founder & Owner, Revival Jewellery & Objects

some mighty makers

A close-up image of a lion's face with the words 'ĄSLAN ARTIST' overlaid in the center.

Founder, Jo-Lynn Oliver

Born from the depths of spiritual reckoning, Studio Aslan forges jewellery that embodies identity, protection and alchemy.

Studio Aslan

A man with short brown hair and blue eyes wearing a white collared shirt, standing in front of a colorful artwork of a woman with a patterned headscarf.

Founder, Gido van der Geest

Executive coach helping clients break their limiting beliefs for optimal performance and well-being.

Gido van der geest

Modern house with white upper floors, brick lower floor, large black-framed glass doors and windows, outdoor patio with yellow chairs, gray sofa and table, small tree with pink blossoms, green lawn, under a blue sky with clouds.

Founder, Lindsay Wislocki

Architect and property developer.

hedgehog architects

Interior of a modern building with a staircase, large window, art on the wall, and the text 'Strickland & Partners' overlaid.

Founder, Charlton Strickland

London-based renovation company breathing new life into old homes.

Strickland & partners

Three women in a discussion, one woman with short black hair facing the camera and others with blurred faces, in a room with shelves and boxes.

Founder, Kate Zhou

Yifan Mandarin delivers language programmes that engage little future linguists. Specialising in making Mansarin accessible and fun to young learners, Yifan’s Mandarin for Munchkins has become Hong Kong’s most well-known brand in the language school space.

yi fan mandarin

A young man with dark hair sitting on a bed, looking down, with another person wearing a white headscarf close beside him in a bedroom setting.

Founder & CEO, Saleemah Ismail

Non-profit company working with kids and families to improve literacy and rebuild bonds after parental incarceration.

new life stories

Illustration of a woman walking a dog past a building with the sign 'Charlie's Windows' and pink blossoms on a tree.

Founder, Charlton Strickland

Partnering with the UK’s best windows manufacturers, Charlie’s Windows connects customers to the right suppliers, ensuring each need is met by the best in the business.

Charlie’s Windows

A young woman lying down next to a small child with a bun hairstyle, both looking at each other, in a close-up selfie.

Founder, Jo-Lynne Oliver

Baby whisperer in London. Helping baby, and parents, sleep.

little rays

Jewelry set with a ballerina brooch, earrings, ring, bracelet, and white orchids on a reflective surface.

Founder, Brenda Kang

At a time when even high-end, luxury products look the same, Revival curates distinct jewellery from eras gone by; each piece with provenance, embodying rich stories, craftsmanship and value that deepens.

Revival

Close-up of an eye during a surgical procedure, with medical instruments and a bright light reflecting on the eye.

Founder, Han Lan

Amsterdam-based photographer specialising in the medical industry — developing and executing reportage-style productions for MNC clients globally.

han lans productions

Chocolate cake decorated with gold accents, cookies, and chocolate frosting on top.

Founder, Puneet B.

Self-taught baker delighting London with sweet treats.

PB&Joy