will the real lucinda please stand up.
"Was never a one-trick pony. Deal with it."
Writer. Designer. PR Practitioner. Experience Designer. Small Business Consultant. Coach. Student. Mother. Dreamer. It’s enough to make many sensible heads spin with disapproval.
But I don’t see how they are different, because for me, it is about space. The space around, within and without.
The question I’ve been asked most often is: “But what do you actually do?” The answer is the same every time, whether I am designing a room, writing an essay, coaching someone through a challenging time, or breaking ground on a farm. I design spaces that help people live more meaningfully. The frame is the same. The materials change.
the radical commons
We live in a time of disconnection disguised as independence and individualism. Nothing survives alone. We cannot be human on our own; humanity is an inter-relational practice.
The Commons mindset invites us to do away with judgement, control, expectations; to extend radical hospitality to our guests, as the earth has extended the same to us. It is a frame antithetical to capitalist ideals, yet is the relational frame essential to ensuring human survival and thriving.
Not for one, not for some, but for all.
The Radical Commons is the frame we must return to — to remember that care is not a personal virtue, but a shared responsibility, not performance but practice. It is radical because it speaks to forgotten roots — the root of life; the soil, the breath, the truth behind masks. And it is common because it belongs to no one, and everyone — a child, the stranger, the lover, the friend, the neighbour, the enemy and the aching future. It is a call for stewardship; to protect what is fragile, and vital, and necessary.
It is a space to remember that we are not alone, and never were.
background
Ministry of foreign Affairs
Singapore tourism board
burson-marsteller
young & rubicam
interior design
small business dev’t
author
MSc. Applied Positive Psychology & Coaching Psychology - UEL
MBA - UofK at Canterbury
Experience Design - Central St Martins
BA (Hons) English & Sociology - UofK at Canterbury
Masters Level - 2 Modules: Journalism - Birkbeck
i am
A Life Architect.
An Experience Designer.
I bring a multi-disciplinary approach to work and life. And a sense of wonder and playfulness. In a world where we are increasingly operating inside boundaries, I’d like to invite you to break yours down.
Step outside the comfort of the familiar and common. Be open to ideas and views from different spaces, places and people that challenge our firmly held beliefs — all the while keeping a steady hold on facts, truth and science.
It is only by creating room for self-interrogation that we can design and achieve richness and meaning in all we do.